Catalonia, the construction of a story - How has the independentist movement used identity populism to convince half of the Catalan population of the virtues of independentism?

David Álvaro

How have the separatists managed to convince almost half of the population?
 
Synopsis of Catalonia, the construction of a story:
The answer to the questions posed here and to many other questions is found in the use of marketing techniques applied to the political philosophy that has led to an identity populism that is difficult to refute. A tactical plan that has allowed to move from a moderate nationalism to a new ethnopopulism or identity populism with a conclusive final objective: the independence of Catalonia.

David Álvaro analyzes in the pages of this book the strategies that have allowed, in little more than fifteen years, the percentage of independentists to grow from 10 percent to 47 percent and how it has managed to create an almost hegemonic story in Catalonia , where emotions are imposed on reason and visceral arguments defeat the mental.

A journey through the independentist story in which populism and marketing go hand in hand to go farther than many, even from their own ranks, could have ever imagined.

https://www.planetadelibros.com/libro-cataluna-la-construccion-de-un-relato/283153